About This Guide
This style guide is for the product and brand teams at Thumbtack. It includes writing guidelines that help us create a clear and consistent user experience.
This guide is broken up into the following sections:
Voice and Tone– Learn how we express our brand and values — and how we adapt our content to different customer contexts.
Writing for Everyone – Learn about the principles and writing techniques we use to create a more inclusive, accessible product.
Grammar and Mechanics – Learn how we use punctuation, capitalization, and other technical elements to communicate clearly and consistently.
Common Content – Learn how we style content within common elements and surfaces like emails and error messages.
Preferred Terms – Learn about the words we do and don’t use at Thumbtack.
To ask questions or recommend additions, post in #content-design-help on Slack.